Did you already hear about Transactional Send Journeys and the Event Notification Service in Marketing Cloud? Do you wonder what’s in it for you and if it is worth migrating your old triggered sends? Acting on failed sends and connecting a logging system sounds great? Check out what’s possible and...
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Do you regularly encounter challenges when developing, deploying or creating prototypes for your connected Marketing Cloud solutions? My background in web and software development in general helped me a lot to get going quickly. In this article I’ll share some of my favorite tools with you.
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Segmenting data in a Marketing Automation context is essential. Enabling marketers to do so without involving the IT department or having to acquire extensive database knowledge themselves is key to successful marketing execution.
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After my last post on LinkedIn, many of you asked me how to become a Salesforce Marketing Champion. In this short slideshow I walk you through Jane’s story of getting there. Check it out and start your journey today!
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It just got a lot easier to reach customers who abandoned their cart or website visit! Salesforce introduced a new way to set up such campaigns by yourself. I’ll explain the prerequisites, the setup process, what goes on behind the scenes and why it is even interesting if you already...
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Do you know how to secure your email sending domain? This is an imporant step in the implementation of any marketing automation system or email server. Did you ever wonder what SPF, DKIM and DMARC stand for and how it helps your emails reach the inbox of your subscribers?
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