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When utilizing APIs the enforced and licensed limits are definitely a factor you need to consider. This is no different when working with Salesforce Marketing Cloud, even though it seems that not everybody is aware of these limits. In this article you’ll learn everything you need to know.

In Salesforce Marketing Cloud the term “Super Message” comes up from time to time when discussing some features and there’s a lot of confusion around this. By reading this article you’re going to find out what it is, how you can report on the current usage and how it might...

When working with Salesforce you’ll come across your record’s IDs at some point in time. When having a closer look, you’ll notice that there is a 15- as well as an 18-character version for the same record. Why is that and how can you convert them? It is easy and...

Do you like digging into some data? I do, and I just had a look at last year’s analytics data of my blog and social media. I proudly present to you my content highlights of 2020!

Did you already hear about Transactional Send Journeys and the Event Notification Service in Marketing Cloud? Do you wonder what’s in it for you and if it is worth migrating your old triggered sends? Acting on failed sends and connecting a logging system sounds great? Check out what’s possible and...

Do you regularly encounter challenges when developing, deploying or creating prototypes for your connected Marketing Cloud solutions? My background in web and software development in general helped me a lot to get going quickly. In this article I’ll share some of my favorite tools with you.