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To shed some light on the important but often misunderstood measures used to authenticate your sending domain - the Sender Authentication Package in Salesforce Marketing Cloud - I decided to create a video series walking you through every measure in detail. Join me and find out more about SPF, DKIM,...

I highlight my top 3 new features for Salesforce Marketing Cloud that will be introduced with the April ‘21 release. Have a look at the video or - if you prefer a text version - the transcript I prepared.

In this video I talk about the current state of personalization in marketing, the definition of hyperpersonalization and how it helps bring your customer experience to an entire new level.

Some content can simply be better delivered through video. That’s why I started my own YouTube channel dedicated to “All things Salesforce Marketing Cloud”.

Numerous personalization measures can be taken to meet the increasing demands of modern customers. However, in order to convey a consistent image across all channels and to be able to respond immediately to changes in the customer situation, a good toolbox is essential - especially if the goal is to...

When utilizing APIs the enforced and licensed limits are definitely a factor you need to consider. This is no different when working with Salesforce Marketing Cloud, even though it seems that not everybody is aware of these limits. In this article you’ll learn everything you need to know.