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Some content can simply be better delivered through video. That’s why I started my own YouTube channel dedicated to “All things Salesforce Marketing Cloud”.

Numerous personalization measures can be taken to meet the increasing demands of modern customers. However, in order to convey a consistent image across all channels and to be able to respond immediately to changes in the customer situation, a good toolbox is essential - especially if the goal is to...

When utilizing APIs the enforced and licensed limits are definitely a factor you need to consider. This is no different when working with Salesforce Marketing Cloud, even though it seems that not everybody is aware of these limits. In this article you’ll learn everything you need to know.

In Salesforce Marketing Cloud the term “Super Message” comes up from time to time when discussing some features and there’s a lot of confusion around this. By reading this article you’re going to find out what it is, how you can report on the current usage and how it might...

When working with Salesforce you’ll come across your record’s IDs at some point in time. When having a closer look, you’ll notice that there is a 15- as well as an 18-character version for the same record. Why is that and how can you convert them? It is easy and...

Do you like digging into some data? I do, and I just had a look at last year’s analytics data of my blog and social media. I proudly present to you my content highlights of 2020!