What Super Messages are and why you should care

In Salesforce Marketing Cloud the term “Super Message” comes up from time to time when discussing some features and there’s a lot of confusion around this. By reading this article you’re going to find out what it is, how you can report on the current usage and how it might...

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Content Highlights of 2020

Do you like digging into some data? I do, and I just had a look at last year’s analytics data of my blog and social media. I proudly present to you my content highlights of 2020!

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Transactional Send Journeys and the Event Notification Service

Did you already hear about Transactional Send Journeys and the Event Notification Service in Marketing Cloud? Do you wonder what’s in it for you and if it is worth migrating your old triggered sends? Acting on failed sends and connecting a logging system sounds great? Check out what’s possible and...

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Optimizing Marketing Cloud Develoment

Do you regularly encounter challenges when developing, deploying or creating prototypes for your connected Marketing Cloud solutions? My background in web and software development in general helped me a lot to get going quickly. In this article I’ll share some of my favorite tools with you.

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Creating Segments in Salesforce Marketing Cloud

Segmenting data in a Marketing Automation context is essential. Enabling marketers to do so without involving the IT department or having to acquire extensive database knowledge themselves is key to successful marketing execution.

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