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If you ever wanted to connect multiple data views in Marketing Cloud and wondered how to combine them correctly, this diagram is exactly what you need!

Today I had a call with Salesforce MVP Eliot Harper, who kindly pointed out, that the email change process I proposed could be extended to also handle a status reset for bounced and held subscribers. As the email address was changed this cloud be a clever thing to do, as...

In my recent talk at a Salesforce event I told the audience about utilizing Service Cloud data in Marketing Cloud. And in this post I’m going to summarize the most important information, so everyone who couldn’t attend is able to catch up on this topic.

As I mentioned in my last post I’m going to speak at the next meetup of the Vienna Salesforce Developers Group on 17th of May. The topic will be “Utilizing Service Cloud data in Marketing Cloud” and why this is definitely a good idea.

My blog lay idle for the previous months as there were many projects going on at work. Furthermore I took some time off for a longer vacation for the first time which required some preparation as well. However, I’ll try to add some new content over the next couple of...

The new additions to Salesforce Marketing Cloud are live since about a week now and one of the bugs I discovered and debugged together with Salesforce has a solution in place now that should work for most use cases. And there is another long-awaited addition to the Journey Builder wait...