Entity-Relationship diagram for Data Views in Salesforce Marketing Cloud


If you ever wanted to connect multiple data views in Marketing Cloud and wondered how to combine them correctly, this diagram is exactly what you need!

As I use data views a lot and was tired of switching between the different data view’s documentation pages, I created a basic entity relationship diagram based on the information available in the documentation and some educated guesses. It might not be 100% complete, especially in regards to primary keys as this information isn’t part of the documentation articles currently. Nevertheless I regularly use and update this diagram and find it very useful for many use cases that require data view information.

Entity Relationship diagram

To enlarge the diagram, just click on it.

Salesforce Marketing Cloud - Data Views Entity Relationship Diagram

Further information

Realted documentation

If you have any additional insights or remarks, that will help extend or complete the diagram, please drop me a line via email.